Created by: Martha Hale, Patti Butcher & Cindi Hickey
Web site design by
Cindi Hickey.

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Last revised: 03/12/2008





Suggestions for Data Collection for Community Analysis

Martha Hale, November 1991





These suggestions follow the the Community Analysis Model developed by Roger Greer and Martha Hale.

Note from Cindi Hickey, 1998: Consider also any electronic resources, such as community, organization, agency and group Web sites, which might be appropriate places to gather data for the categories listed below.

A. Demographic Characteristics

What:

1. Where are the users of a service?
2. What proportions of a population?
3. What occupation?
4. Where are the non-users?
5. What proportion of the population?
6. What variables other than demographic characteristics may account for non-use?
7. What has been the rate of growth or loss of population?
8. Are there neighborhoods or areas with special characteristics?

Where:

1. Library
2. Planning agency
3. School officials
4. Chamber of Commerce 5. Zoning board
6. Utility companies
7. Registration interviews
8. Census data
9. Reports written by others

B. History

What:

1. Influences of historical events and conditions on today's life styles.
2. Where did settlers in you community come from at different periods during its development, and what contributions are still evident?
3. What are the chief conditions, circumstances, resources, or factors of location which determined your community's development to what it is today?
4. What were the important steps in the economic development of the area?
5. Have any popular movements swept through your community at one time or another? Revival movements? Political reform movements?

Where:

1. Library
2. Reports done by others
3. Local museums, archives
4. Public records
5. Talking to senior citizens

C. Topographical Features

What:

1. What climatic and geographic characteristics suggest certain life styles? Influence patterns of behavior?
2. What issues are provoked by the existence of topographical features?
3. Where are the identifiable neighborhoods?

Where:

1. Maps
2. Personal observation
3. Planning agency

D. Transportation, Traffic Patterns and Transit Routes

What:

1. How do people get from here to there?
2. What groups are most affected by traffic patterns, barriers, changes?
3. To what extent do traffic patterns influence the behavior of community residents? 4. Is there the library located conveniently? In the line of transit route?
5. Do transportation patterns clash with library hours?

Where:

1. Police Department
2. Post Office
3. Bus companies
4. Planning department

E. Commercial Activities

What:

1. What are the dominant types of businesses and industries?
2. What are the proportions of skilled, unskilled, white collar, and managerial workers?
3. What are the economic influences of the dominant industries?
4. What are the life style influences of the dominant industries?
5. Can we identify some consumer patterns?
6. Where do people go to shop?
7. Identify where the businesses and indutries of each type are concentrated.
8. Are there certain seasons, days, or hours significant to the industries?
9. Do the kinds of stores in the area tell something about how people spend leisure time?

Where:

1. Census data
2. Telephone yellow pages
3. Newspapers
4. Chamber of Commerce
5. Professional and trade organizations
6. Bankers
7. Business licenses


F. Communication

What:

1. What is the qualitative level of opinion leadership provided by mass communication agencies?
2. What is the range and depth of news coverage of local news, events, decisions, issues, and biases?
3. What means of communication exist at the neighborhood or town level?
4. What is the interest in national and international events, issues, etc.?
5. What less formal sources of communication are in the area?
6. What is the best way to get the library publicized?

Where:

1. Radio stations
2. Newspapers
3. Television stations 4. Cable television operations
5. Penny savers
6. Opinion leaders or gate-keepers
7. Supermarket bulletin boards


G. Recreation Facilities/Active

What:

1. What are the locations, conditions, seasons, days, hours of significance?
2. What portions of population areas are interested in specific activities?
3. Are interests and patterns of recreation constant or changing?
4. What are the local sports interests?
5. What is occurring in town?

Where:

1. Park and recreation agencies of local government
2. Telephone directories
3. Sport stores
4. Leagues and associations
5. Sports editors for newspapers, radio, and television
6. Advertisements
7. Hobby shops

H. Entertainment/Passive

What:

1. What are the locations, conditions, seasons, days, hours of significance?
2. What portions of population areas are interested in specific activities?
3. Are interests and patterns of recreation constant or changing?
4. What are the local sports interests?
5. What is occurring in town?
6. Are there amateur groups you can encourage?

Where:

1. Telephone directories
2. Business associates
3. Visit the facilities
4. Editors-newspaper, radio, televison sportscasters
5. Spectator sports

I. Groups

What:

1. Identify the number and variety of organizations and groups, including active membership estimations.
2. Which groups get things done; which are prestigious?
3. What are the implications of the amount of time required for these activities?
4. What seasons, days, times of day are significant to these groups and activities?
5. Is the community morning or night oriented?

Where:
1. Newspaper
2. Focus groups
3. Bulletin boards

J. Agencies

What:

1. What are the agencies which provide services in the community? Include those government, religious, health, cultural, educational, business and financial, industrial, and information agencies serving the community.

Where:

1. Telephone directory
2. Newspaper

K. Life Styles

What:

1. What is the sum total of the community life style? What makes it tick? What makes it unique from the next or any other town, and how great is that difference? What is the dominant culture in the community? 2. Is it community? 3. What are the various subcultures that are influential in the community? 4. What is the implication of group activity in the community on library services' collection/programming? 5. What is the level, intensity, and influence of the political activity of these groups? 6. Does the avaliable housing determine who lives in the community? 7. What activities and interests and proportions of the population are represented by these groups? 8. What pattern of library service is most appropriate for your community?