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Putting the Plan in Motion
The Cycle Continues
If you have been working along with the worksheets on this web site then you have already created the elements of your library plan! Some tips for getting the draft of your strategic plan put together come from Sandra Nelson (The New Planning for Results) and Carter McNamara (Basics of Writing and Communicating a Strategic Plan):
- Choose one person with strong writing skills to write the draft plan. This will speed the draft along and allow your library to get busy on the plan's implementation.
- Don't worry about having every last detail in the first draft. The important thing is to keep the momentum of the planning process going strong.
- Remember to get plenty of feedback on the written draft of your plan. Nelson asserts that the main purpose of the basic plan is to solicit endorsement and approval from the library board so that implementation can begin. Distribute your plan widely to your board, your planning committee, and the library staff.
So what will your plan look like? Nelson describes the plan as an official record of the planning process. This record should be clear (easy to read and understand), concise (short and to the point), credible (accurate and believable), logical, and persuasive. Nelson suggests that your library plan contain the following elements:
- Title page
- Table of contents
- Executive summary - written in clear and concise language that an "outsider" can understand.
- Introduction - You may want to use this section to describe your planning process.
- Community needs section - The community profile you built will work well here.
- Mission statement.
- Goals and objectives.
- Selected activities - Use this section to highlight new and interesting services.
Excellence is a moving target--even when achieved, excellence must be continually maintained. --Sandra Nelson, 141.
This last step of "monitoring implementation" is crucial. Action steps are monitored at set intervals. The entire plan should be reviewed and evaluated * on an annual basis. In other words, what worked, what didn't, what got done and what never got started? Use the information you gain from evaluating your progress to retune or to create a new objective. Maybe you need more information about your community or a specific group or maybe your community has changed since you started working toward your goals. If so, it is time to update your community profile. "Remember," says Nelson, "it takes far less energy to continue a successful planning effort than it does to start one the first time."
Wow, good job! You have been working hard and have put a plan together that reflects your community, its interests and needs. Your written plan (in pencil not in stone) has been reviewed by the library's stakeholders, finalized, and approved. Now it is time to get busy and implement! Start working toward your goals and objectives. Let the Cycle help you keep moving toward your Vision!
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* Click here if you want help designing evaluation strategies for your objectives.
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Sample Library Plans
Bibliography:
Lewis, Andrea D. (2000, July/August). Writing a successful long-range Plan for a PL. Marketing Library Services. 14(5). Available
http://www.infotoday.com/mls/jul00/lewis.htm.
McNamara, Carter. (1999). Strategic Planning (in nonprofit or for-profit organizations). Management Assistance Program for Nonprofits. [http://www.mapnp.org/library/plan_dec/str_plan/str_plan.htm]
Nelson, Sandra for the Public Library Association. (2001). The New Planning for Results: A Sreamlined Approach. Chicago: American Library Association.
Raber, Douglas. (1995, Fall.) A conflict of cultures: Planning vs. tradition in public libraries. Reference Quarterly. 35(1): 50-63.
Strategic Planning in Smaller Nonprofit Organizations: A Practical Guide for the Process (April, 1999). [http://www.wmich.edu/nonprofit/Guide/guide7.htm]
Jan Lyddon, Ph.D., Western Michigan University.
Zimmerman, Michael. (1997, December). Your library strategic plan: Plan the writing before you write the plan. Information Outlook. 40-41.
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